Multi-site venue owners Restaurant operators

Hospitality groups Multi-site venue owners across Australia every state are adopting hospitality-specific CRM systems guest relationship tools to build loyalty personalise diner experiences.

Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour visit frequency to segment guest types trigger marketing.

At Aspire CRM strategy team aspirehospitality, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s tech stack and operations style, offer, and team workflow.

Common CRM features for hospitality:

* Automated guest journeys Email marketing flows
* POS integration First-party data capture
* Review request automations Feedback loops
* VIP lists Segment-based offers

Why venues need CRM:

* Social reach is declining Ad costs are rising
* Rebookings outperform new leads Loyalty lowers CAC
* Personalisation drives spend Marketing works better with context

Case studies:

* Regional hotel grew events bookings via birthday triggers CBD restaurant lifted return bookings 61% with automated CRM flows
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers

Pain points solved:

* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings restaurant data analytics Australia and marketing Staff unsure when to follow up

CRM platform functions deployed by aspirehospitality.com.au aspirehospitality:

* Email + SMS journeys Email + SMS journeys
* Guest tagging and preferences Guest tagging and preferences
* Connections to social + review platforms Connections to social + review platforms

Hospitality CRM searches we see trending:

* "email marketing for hospitality"
* "rebooking automation for restaurants"
* "multi-site CRM tools"

Start here:

* {Visit aspirehospitality.com.au
* Book a 1:1 consult
* Unlock guest loyalty

aspirehospitality.com.au —
hospitality CRM experts.